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Job Number 19155730
Job Category Sales and Marketing
Location Sydney Area Office| Sheraton Grand Sydney Hyde Park| Sydney| New
South Wales| Australia
Brand Corporate
Schedule Full-time
Relocation? No
Position Type Management
Start Your Journey With Us
Marriott International is the world’s largest hotel company| with more brands|
more hotels and more opportunities for associates to grow and succeed. We
believe a great career is a journey of discovery and exploration. So| we ask|
where will your journey take you?
TASK SCOPE
Marriott International is seeking a Field Marketing Manager to join the
Field Marketing Services function within the Australia| New Zealand and
Pacific Islands (ANZP) above property marketing team. This is an excellent
opportunity to join a forward-thinking team and grow your marketing career
with the world’s largest hotel company.
This role has a focus on driving awareness and incremental revenue to hotels
within the ANZP region through integrated marketing across owned| earned and
paid channels and will be responsible for facilitating the roll-out of
marketing and communications initiatives within the ANZP region| in accordance
with the company’s global strategic objectives.
Additionally| the role will provide consultative marketing support to property
level teams| including new opening hotels| to ensure compliance and
participation with applicable policies and initiatives and to promote
knowledge and best practice sharing.
The role will also work closely with other ANZP above property teams|
including Field Digital Services| as well as APAC and global brand| loyalty
and PR teams.
The position will report directly into the Area Director of Marketing (ADOM)
and will have one direct report (Field Marketing Executive). The role is
suitable for applicants with qualifications in marketing and communications
and at least 4 years’ managerial experience working in marketing| with
specific exposure to above property or ‘cluster’ marketing in hospitality
and/or travel within the ANZP or wider Asia Pacific region.
KEY RESPONSIBILITIES
Co-develop and manage the implementation of above property marketing initiatives across loyalty| brand| MICE and food and beverage (F&B) within the ANZP region
Assist in the development of event activations and project manage from outset through to activation| including venue| supplier and partner liaison| run sheets and management of invitations and RSVPs
Collaborate with the ADOM to identify| negotiate and activate strategic partnership opportunities with aligned third parties
Prepare briefs and liaise with agencies on above property marketing projects and campaigns
Brief photographers and videographers on marketing guidelines/standards per brand/project and provide consultative support for hotels on photography and videography requirements
Source and negotiate influencer collaborations in support of above property marketing initiatives
Assist with negotiation of regional and cluster media buys with key publications and media agencies
Own media relationships and develop reports and post-activity analysis
Provide comprehensive support for pre-opening hotels’ marketing needs
Research and report on consumer and market insights and implement learnings and/or act on opportunities where applicable
Manage the Field Marketing Executive| including prioritization of day-to-day workload and longer-term personal development
EXPERIENCE & COMPETENCIES
MARKETING & COMMERCIAL:
Thorough understanding of marketing principles and at least 4 years’ related managerial work experience
Experience working in an above property or ‘cluster’ hotel marketing role
Knowledge of Australian media landscape
Commercially minded with strong business acumen
Creative thinker with ability to connect creativity to business outcomes
Analytical nature – can interpret data into meaningful insights and actions
GENERAL:
Strong customer service orientation; takes initiative| anticipates needs
Excellent planning skills
High attention to detail
Problem solver – solutions focused
Professional demeanour
Able to work both independently and as part of a team
Strong communicator – fluent in verbal English
Advanced English writing capability
Proficient in Microsoft Office programs| particularly Excel| Power Point and Word
Professional inter-personal and networking skills
ADVANTAGEOUS:
F&B marketing experience
Experience in a matrix organization
Proficient in advanced software programs| such as Photoshop and InDesign
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