Develops marketing and communications plans and activities for specific
product(s) or solution(s)
Oversees market research- monitors competitive activity and identifies
Oversees the analysis and evaluation of key market statistics and customer
requirements to define product/ solution strategies and identify opportunities
to expand market share
Maintains current status of customer requirements for existing and future
Supports product/ solution launch and provide sustaining efforts to enable
quoting- validation- pricing- order entry- and fulfillment of products
solutions under management via internal sales tool and external web store
Develops content for internal and external audiences relaying product/solutio
strategies and value propositions- including customer presentations and sale
Works with demand- supply- and pricing teams to ensure accurate forecasting-
lead-time estimating- and pricing for products/ solutions under management
Manages product/ solutions launches to ensure sales force readiness and
optimize P&L impact of product transitions
Provides input into: item forecast & mix planning- category UPP and BU offer
Provides input into product transition playbooks (may also draft the playbooks
The Product Line Manager role is an exciting opportunity to expand your
product- business and management expertise and take a leadership position on
the Product and Business management of Dells products. It is a highly dynamic
role where you will have the opportunity to work with talented people across
the various departments at Dell and be highly influential in delivering the
optimal business result for the company for the region.
The successful candidate will possess a very high level of business and
financial acumen and be able to seamlessly demonstrate strong command skills
in a business and management environment.
Your key responsibilities in this role will be implementing- and executing
marketing strategies and tactics focused on increasing the market share and
revenue/profit contribution of Dells commercial desktop PC products. Other key
tasks involve monitoring and analyzing current product and new product trends-
marketing strategies and pricing strategies.
The Product Line Manager would also take a leadership position on developing
and deploying programs to train Dell Sales and other departments on the
products. You will also Influence product directions based on market analysis
of Dell|s regional markets- and Dell Asia Pacific requirements.
Other responsibilities will include:
Driving programs and projects with a view of attaining the goals of the
company over each products life cycle. Analyzing- recommending and
implementing regional expansion opportunities in conjunction with individual
country marketing and sales managers.
Detailed Roles and Responsibilities:
1. Product Roadmaps:
Review and make recommendation on product planning document (Product Features
Guide and Business Contract) Interlock with PG- key features recommendation /
Align with regional colleagues on product strategy Deliver regular monthly
interlocks with LOB director (or more frequently as required). Build platform
BC to address market coverage & share gain: secure country BC commit- engage
Sales & Brand to meet quarterly target and BC lifecycle
0. Co-Own Product Launches & EOL:
Ensure products documents including Reviewers Guide- Product Features Guide-
Sales Aid- 1-Pager- Benchmarks- Competitors Comparison- Product Guide-
Training Slides- Media Presentation- etc. Final pass on documentation Own the
product training strategy. Manage overflow of operational items
Lead launches: working with SCM/DMA teams to ensure effective product launch
and End of Life management Work with PG & cycle planning teams to
produce/maintain effective sales tools
Work with Product specialist and segment to continuously improve sales
Evaluate large deal/tender specs for Sales to recommend best solution.
Cross collaborate with demand supply on forecast vs. market premium- left to
sell- E&O management. Cross collaborate with pricing teams on competitive
analysis- pricing actions e.g. E&O management- discount guidance.
0. Drive and own Business Results
Have the ABC|s always be curious mindset. Meeting keybusiness objectives /
identifying opportunities for profitable market share growth: units- PRU- PMU
& other quarterly LOB key priorities. Understand key drivers in business:
customer requirements- market & competition analysis Deliver an effective
weekly Business Management system with clear agreed action items. Work with
Product Group team to shape product planning- development & directions
0. Setting Strategy
Provide effective guidance to segment leadership on business priorities and
coordinate schedule with segment planning processes. Establish weekly BMS to
track& actioncritical KPI|s / quarterly / half objectives. Provide market
opportunity analysis as part of quarterly and yearly planning process
0. Deliver an effective quarterly marketing plan
Monitor competitive environment closely and keep segment leadership informed
of developments. Provide effective quarterly forecast guidance and participate
in segment interlocks. Monitor LOB P&L and provide ongoing direction based on
metrics analysis. Collaborate with regional marketing teams to review and
provide feedback ondemand generation activities. Work with regional field
marketing teams to ensure they are executing in country.
0. Manage Product Evaluation/Media Review
Feedback to PG on eval configs- quantities- addresses- Work with Corp Comm to
establish- maintain and execute robust PR strategy Own PR agency and corp com
0. Develop and Deploy jointly with Product Specialist(s) an effective product
New products training Product refreshing training-
New Hire Orientation Training
Sales force product testing/certification
Qualifications & Requirements:
1. Minimum 8 years of relevant experience in a product marketing / marketing
/ Brand role
2. Bachelor degree/equivalent; MBA a plus.
3. Good understanding of Commercial Desktop markets and new technologies.
4. Strong organizational and planning skills.
5. Excellent presentation and influencing skills.
6. Effective communication skills- both verbal and written.
7. Fluency in English (spoken and written).
8. Familiarity with Asian business practices.
9. High degree of integrity.
10. Willingness and flexibility to travel around Asia as required.
Ability to thrive in a high-growth- fast-paced and demanding environment
Job Family: Marketing Job ID: R044504